BFC’s all new Bicycle Bonanza Campaign kicks off

Bahrain Financing Company (BFC), the Kingdom’s oldest and most reputed money transfer and foreign exchange group, today announced the commencement of its all-new Bicycle Bonanza campaign. Starting from the 1^st of November and running until 31^st January 2012, all BFC Bonus Card holders making transactions at any BFC branch in Bahrain will have the opportunity to win a premium bicycle.

Aimed at rewarding BFC’s Bonus Card customers, the nation-wide Bicycle Bonanza campaign will run over a period of three months where a total of 300 premium bicycles can be won by loyal customers. Customers must undertake an FX or Remittance transaction in order to be eligible to enter the draw for that month. Customers that do not currently have a Bonus Loyalty card, can simply register for a card when they complete their next transaction and will automatically be entered into that month’s draw A monthly draw will take place throughout the duration of the promotion where winners will be presented with their prizes at an official ceremony.

Commenting on the announcement, Mr. Errol Fonseca, Deputy General Manager of BFC said, “With over 90 years in the market, BFC is seeking to reward its loyal customers through a number of campaigns and initiatives, constantly endeavoring to satisfy our customers and strengthen our relationship with them. BFC’s Bicycle Bonanza has been conceptualized to reward our loyal BFC Bonus Card holders and is one of many ways in which we seek to invest in our customers’ experience.”

As the first foreign exchange company established in Bahrain in 1917, BFC specialises in moving money smartly and efficiently with the best rates in the market. With an extensive global reach covering over 100 countries, BFC offers customers unparalleled service, a vast array of innovative retail products and unbeatable exchange rates.