#BigLove Just Got Bigger: MINI and 25HOURS Hotel’s Innovative Global Partnership Arrives in Dubai.

Press release
Published May 12th, 2022 - 08:16 GMT
#BigLove Just Got Bigger: MINI and 25HOURS Hotel’s Innovative Global Partnership Arrives in Dubai.

Two of the UAE’s most vibrant, stylish and innovative brands have announced a ground-breaking new partnership. MINI and 25hours Hotel One Central have come together to provide a unique offering to Dubai’s hospitality sector. 

4 MINI vehicles will be based at the 25hours Hotel, offering guests the opportunity to test drive a MINI, utilizing it as a journey companion while exploring the Emirate. Guests of 25hours Hotel One Central can avail 4 hours of complimentary drive-time with the house MINIs, included with their accommodation. MINI is the perfect brand for getting out and about, allowing guests to experience the sense of freedom behind the steering wheel.

With the support of AGMC, the exclusive importer of MINI in Dubai, the journey of both brands continues to grow worldwide. With the partnership first established in Berlin, Dubai is the latest addition to a global strategy, offering guests a holistic urban experience. 

With a shared ethos of adventure and fun, both brands take inspiration from the past, but provide a modern twist – with an exciting, unique design at the heart of what they do.

Launched in December 2021, this is the first 25hours Hotel outside of Europe, offering the perfect playground for travellers and residents of the city to enjoy and revel in. The hotel brand is ‘rooted in culture and community’ making the ideal synergy with MINI – one of the automotive industry’s best-loved brands for more than 60 years, with their community of owners and enthusiasts among the most passionate around the world.

Yann Woisson, Head of MINI Middle East, said: “This is an incredibly exciting partnership for everyone involved. 25hours Hotel One Central’s recent launch is a wonderful addition to Dubai’s hospitality sector and fits the MINI philosophy perfectly.

“Both brands are steeped in tradition but deliver with a vibrant modern perspective. Having MINI cars based at the hotel will provide guests with the thrill of wonderful adventures Dubai has to offer, in a car built for fun.”

Jean-Francois Brun, General Manager 25hours Hotel One Central, said: “We are thrilled to have launched this unique cooperation with MINI. It’s a first for Dubai and a great benefit for our guests. We look forward to developing the relationship through engaging the wider MINI community - watch this space!”

Background Information

BMW Group

The special fascination of the BMW Group not only lies in its products and technology, but also in the company’s history, written by inventors, pioneers and brilliant designers. Today, the BMW Group, with its 30 production and assembly facilities in 14 countries as well as a global sales network, is the world’s leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

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