Braun inspires men to #repyourcity using the new Braun styling range

Press release
Published July 10th, 2016 - 08:55 GMT
Braun styling range
Braun styling range

We live in a region where for centuries a man’s appearance says more about his character than the business he runs or the company he keeps. Style, length, a clean cut and the shape of a beard is still a source of great pride in the Arab world and the desire to be a part of a more stylish society is as great as ever. Thanks to Braun’s invitation to men from all over the Middle East to take part in the challenge to “Rep Your City”, that ambition can be fulfilled. Three men from three cities will strim, shave and trim to claim their crown in a unique styling face-off

Armed with the NEW Braun grooming range, representing their cities are comedian Jotaro, from Jeddah, social media force, ‘Max of Arabia’ from Dubai and style icon, Ibrahim Abdulrahman from Riyad aim, all intent on producing the most intricate facial grooming to highlight the quintessential looks of their respective cities through the #Repyourcity challenge.

With the new Braun range, men can now have complete control over their facial hair, where styling with precision, convenience and power is key. Individuality is an essential element and that can now be expressed more than ever through the Braun Multi Groomer and ultramodern beard trimmer, helping to deliver a distinct style with more precision than ever.

Jotaro explains: “When I was approached to work on this project, I was thrilled. We Jeddawi men take great pride in our facial grooming as it says a lot about where we come from. The Braun Styler for me is the ideal trimmer as it is nice and light, easy to use and I never travel without it. With the Braun Styler I have complete control over my facial grooming as it helps me achieve the perfect beard that truly represents my style and personality.”

In this region there is no simple one-size fits all, Braun’s sleek lineup truly allows men to take their facial hair style a step further and turn their stubble into the ultimate styled look.

The Braun ‘Rep Your City’ challenge not only encourages men in the GCC to showcase the unique facial hair styles that best represents their city, but it’s also a way of creating a common ground, no matter what city and what style you choose to wear, with Braun’s precision MultiGroomer and beard trimmers you can achieve the look you want. The challenge is on and Braun encourages all the men to show their support for their city through their facial grooming styles with the hashtag #Repyourcity. May the best city – and beard – win!

The new full range includes Beard Trimmers, Multi Groomers, Hair Clippers and Body Groomers. The range is now available across all leading hypermarkets in the GCC.

Braun Styler Line-up Explained:

Braun Multi Groomer

This Braun Multi Groomer serves as a full grooming solution to make you look and feel great. It is the ultimate 3 in 1 system for trimming, styling and shaving. It boasts the cutting-edge technology of a Braun shaver and combines it with a trimmer for styling your beard with which you can create flawless goatee, dapper stubble or the classic clean shave. This device is cordless and 100% waterproof for shower use. The Styler is the ideal shaver for men who are looking for convenience and versatility.

Braun Beard Trimmer:

The Braun beard trimmer is a powerful tool for styling your beard exactly the way you want. With its special click&lock functionality, the adjustable comb stays firmly in place and lets you trim your hair to the exact length you want. Boasting a dual battery system for powerful trimming, the beard trimmer features a remarkably long battery life and is not just a great option for cutting your beard – but also perfect for clipping your hair.

Background Information


Germany-based Braun GmbH is part of Procter and Gamble and manufactures a wide variety of products that marry technical innovation, reliable quality and distinctive design, ranging from electric shavers, beauty products to household appliances. Braun products enjoy worldwide distribution.

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