Braun launches Ramdan drive to support children in need

Press release
Published July 11th, 2012 - 06:52 GMT
Chef Osama El Sayed, Braun Ambassador & Saeed Mubarak Al Mazrooei, Deputy General Manager of Beit al Khair
Chef Osama El Sayed, Braun Ambassador & Saeed Mubarak Al Mazrooei, Deputy General Manager of Beit al Khair

This Ramadan, Braun, the world’s leading electrical goods manufacturer has partnered with Beit Al Khair Society, a humanitarian entity established in 1989, for a Ramadan charity drive. With every purchase of a Braun product, customers will be able to help feed thousands of orphans wholesome iftars during this holy month. 

Braun’s ‘Put Iftar on One More Plate’ drive allows consumer to support a cause as they invest in their family’s well-being with a purchase of a Braun product. Braun will also be providing bundle offers and discounts of up to 15% on a range of premium kitchen appliances and grooming products, including: hand blenders, kettles, juicers, , steam irons, starighteners, epilators and shavers. 

Saeed Mubarak Al Mazrooei, Deputy General Manager of Beit al Khair, a UAE charity organisation said, “We are very pleased this Ramadan with Braun partnership and initiative that aims to support thousands of children in need. Braun initiative ‘Put Iftar on One More Plate’ allows consumer to support a cause to bring joy and happiness to the less fortunate in our community.” 

“Braun prides itself on product designs that make a difference and we want to extend that to supporting children in need, and to help make a difference during a time of special significance, such as Ramadan”, explained Bushra Iqbal, Brand Manager for Braun in the Arabian Peninsula. 

“For many children, this Ramadan might be their first fasting experience, and we want to ensure that the children from our charities get the best and most wholesome meals during this holy time,” continued Bushra Iqbal. 

Braun Ambassador Chef Osama Al Sayed expressed his support by saying: “Children's nutrition has always been very important to me. Braun products help families create healthy and nutritious meals, and now people will have the opportunity to give-back the same benefit to children and families who really need our support.” 

The charity drive and accompanied promotions will be live from the first day of Ramadan across select UAE hypermarkets and electronic stores.

Background Information


Germany-based Braun GmbH is part of Procter and Gamble and manufactures a wide variety of products that marry technical innovation, reliable quality and distinctive design, ranging from electric shavers, beauty products to household appliances. Braun products enjoy worldwide distribution.

Procter & Gamble

Our brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have been passed down from generation to generation. Over the course of 181 years, they’ve challenged convention, led innovation, and helped shape culture. 

But no matter how much we grow, we always keep ourselves grounded in our deep-rooted purpose, values, and principles.

We’ve done it for over 66,000 days, and we don’t plan on stopping anytime soon.

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