Brocade announces Middle East expansion ahead of GITEX 2016

Press release
Published September 29th, 2016 - 06:37 GMT
Yarob Sakhnini Regional Director MEMA at Brocade Communications
Yarob Sakhnini Regional Director MEMA at Brocade Communications

Brocade (NASDAQ: BRCD) is increasing its commitment to the Middle East and has today announced its presence at GITEX Technology Week, taking place in Dubai from the 16th to the 20th of October 2016.

Brocade’s continued investment in the region, which it has been operating in for a number of years, has seen the addition of 25 new very focused partners across the region. In addition, there have been three new appointments in the channel organization to provide extended coverage in the region.

The company will use its presence at GITEX to help customers understand how to transform their networks into an open platform for business innovation.  Brocade has developed or acquired critical technologies for New IP architectures in areas such as fabrics, software-based virtualization, network analytics and mobile networking that enable the network to become innovative and agile.

Yarob Sakhnini, MEMA Sales Director, Brocade comments, “The Middle East is a very important region for Brocade, the continued growth of our team on the ground is testament to this. With ever expanding opportunities, we remain committed to growing our footprint in the region and working with partners to ensure that organizations across the Middle East have access to world-class networking technology.”

During GITEX, Brocade will have a conference room on the mezzanine floor to host press, partners and customers. In addition, Brocade’s Ruckus will be sponsoring the Westcon stand. Westcon is a partner for both Ruckus and Brocade.

Background Information


Broadcom Inc. is a global infrastructure technology leader built on 50 years of innovation, collaboration and engineering excellence. With roots based in the rich technical heritage of AT&T/Bell Labs, Lucent and Hewlett-Packard/Agilent, Broadcom focuses on technologies that connect our world. Through the combination of industry leaders Avago Technologies, LSI, Broadcom Corporation, Brocade and CA Technologies, the company has the size, scope and engineering talent to lead the industry into the future.

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