Brother International (GULF) FZE, craft land and brest friends organize 30-hour sewing marathon to help raise awareness on breast cancer

Press release

Published October 29th, 2015 - 09:33 GMT

Brother Gulf

Brother International (GULF) FZE, the leading global manufacturer of home sewing machines, has partnered with Craft Land, a needle and fibre crafting store in Dubai, and Brest Friends, a UAE-based support group that provides psychological counselling and support to all breast cancer patients, survivors and their families, to hold this year's edition of 'Sew Pink,’ a 30-hour sewing marathon that aims to increase awareness on breast cancer and make care packs for recovering breast cancer patients. The event started on October 29^th and will run till October 31, 2015, from 10:00 AM to 8:00 PM at the Dubai Marina Mall. This year’s event aims to surpass the success of last year’s edition, which saw the participation of more than 300 volunteers and saw the production of 668 mastectomy cushions and drainage bags that were part of care packs distributed to patients recovering from breast surgery.

During the exciting three-day sewing marathon, volunteers will be working up to 10 hours each day in production lines to create mastectomy cushions and drainage bags that will later be distributed by Brest Friends and other medical groups across various hospitals to offer comfort and mobility to patients, helping them keep active as they heal. Other sponsors for ‘Sew Pink 2015’ include Dubai Marina Mall (Venue Sponsor) and Lecien, which is donating the fabric to be used for the sewing marathon.

“Brother International (GULF) FZE is once again teaming up with Craft Land and Brest Friends for this year’s edition of ‘Sew Pink!’—an engaging 30-hour sewing marathon that looks towards making people more aware about breast cancer while also producing care packages that can help breast cancer patients in their recovery from recent surgery. We are looking forward to surpassing the success of last year’s event with more participants joining and more care packs produced. This event demonstrates our commitment towards reaching out to the local community and playing our part in the promotion of important causes,” concluded Mr. Soichi Murakami, Managing Director, Brother International (GULF) FZE.

Background Information

Brother Gulf

For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. Founded in 1908, Brother is now a leading brand that produces quality innovative products for the print and imaging, labelling and sewing markets. Key products include laser printers, Multi-Function Centres (MFCs), fax machines, labellers, label printers, and a wide range of home and industrial sewing machines. A trusted brand worldwide that believes in the “Customer First” approach in all aspects of our business, Brother has continuously met the varied needs of our customers through our comprehensive range of quality solutions.