Burgan Bank honors its top three performing premier banking executives

Burgan Bank recently awarded three of its top performing Premier Banking Executives in an effort to shed more light on their outstanding results that were achieved using the bank’s customer relationship management (CRM) channel. Mr. Abdulaziz Baskati, Ms. Mashael Rajab, as well as Mr. Saad A Deferi were all selected on the basis of providing added value information to all customers about the reasons of churn, successfully cross selling other products, and increasing customers’ regaining probability.

Ms. Haneen Al Rumaihi, Burgan Bank’s Head of Marketing said: “We are delighted to have been able to realize the success of our Premier Banking Executives’ astonishing accomplishments using the CRM channel as a tool to reach out to our customers. The launch of the CRM program has been a turning point for the bank’s Retail Division. The program has yielded exceptional results, allowing us to realize significant improvements in the ability of our sales staff to access the information they need about our customers, identify successful selling opportunities, and, as a result, provide better service and increased sales.” 

“The continued success of this program is attributed to three major elements, the choice of an efficient CRM system as well consultants, a healthy teamwork relationship amongst Burgan Bank’s Retail, IT and Project Management teams, as well as the way the system is being used by the staff,” added Ms. AL Rumaihi. 

Burgan Bank’s CRM program was launched in Retail Banking Division in 2009, in line with the bank’s strategy of adopting state-of-the-art services and technology to improve performance. It was developed with an aim to increase sales revenues, improve cross sales, generate new customers and deliver better customer service, and since then has proved valuable in obtaining information about customers, identify sales opportunities, tracking progress and managing sales campaigns, all in a timely and efficient manner.