Burgan Bank Lights Up in Pink and Launches ‘Driven by You’ Breast Cancer Awareness Campaign

In a show of solidarity with breast cancer survivors and fighters, and in recognition of Breast Cancer Awareness Month, Burgan Bank illuminated its Head Office building in pink – marking the kick-off of its annual awareness campaign.

This year’s campaign, held under the theme ‘Driven by You’, brings together a series of initiatives to inform, empower, and support women – both within the Bank and across the wider community. Highlights of the Bank’s initiatives include a special Burgan Bank podcast series featuring doctors from Kuwait Hospital, Dr. Zahra Ismail, General Surgery Consultant, Dr. Shatha Al-Najdi, Radiologist specializing in breast tumor detection; breast cancer survivor and Manager- Branch Sales at Burgan Bank, Mrs. Bibi Al-Bannai; and Clinical Dietitian and Exercise Specialist, Ms. Dalal Al-Nukhailan. 

The campaign also features a dedicated awareness and screening day in collaboration with Royale Hayat Hospital. Furthermore, badges and other giveaways with strong awareness messages will be distributed at different events during the month promoting awareness, education and collaborative action. The campaign will also include ongoing educational content, wellness tips, and motivational activities designed to encourage early detection and healthier lifestyles – all rolled out across the Bank’s digital channels and the Bank’s internal and external social media platforms.

Commenting on the campaign, Ms. Danah Faisal AlJasem, General Manager of Corporate Communications at Burgan Bank, said: “Breast cancer awareness month is celebrated worldwide in October to raise awareness in our community about the benefits of early detection, this is what saves lives. That’s why our campaign goes beyond symbolic gestures. By bringing together medical expertise, survivor voices, and direct access to screening by providing our female staff the tools they need to take charge of their health”. 

She added that “Our theme this year, ‘Driven by You,’ is deeply intentional. It acknowledges that the courage of survivors and the determination of those still fighting are what inspire us to keep moving forward. These women lead the way in showing us what resilience looks like. Our responsibility is to listen, support, and act.”

Within this context and as part of its commitment to the wellbeing of its employees and their families, Burgan Bank will also offer free annual mammogram screening in collaboration with IMAGS for all female employees as well as the employee’s wives through its insurance coverage, and 50% discount on screening for first and second-degree female relatives of staff members. 

Burgan Bank has long marked Breast Cancer Awareness Month with extensive initiatives as part of its broader ESG-driven social responsibility agenda. By fostering an environment – within and beyond the Bank – that prioritizes health, well-being, and early detection, the bank continues to build on its commitment to creating a positive and supportive workplace culture and contributing to the long-term resilience of the community.