Cadillac and Al Ghandi Auto Drive Digital Transformation With New E-Commerce Platform
Cadillac Middle East and Al Ghandi Auto - its exclusive dealer in the UAE, are bringing the showroom to customers by providing them with an innovative and simple way to purchase a Cadillac through the launch of Shop.Click.Drive. online e-commerce tool.
The easy-to-use platform puts customers in complete control when it comes to buying the latest Cadillac model right from the comfort and safety of their own home. Available on Al Ghandi Auto’s website, customers have access to the platform 24/7 from anywhere and at any time.
Any customer that makes a successful online purchase through the Shop.Click.Drive. platform will also be gifted a brand-new iPhone 11, which they can redeem at the time of purchase.
Background Information
Cadillac
Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.
Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.