Cadillac LYRIQ: The Journey Continues Aug. 6

Inspired by craftsmanship and driven by innovation, Cadillac LYRIQ represents the first in an upcoming portfolio of battery-electric luxury vehicles from Cadillac.
The journey began back in 2019, when Cadillac announced it would spearhead General Motors’ shift to an all-electric future and released the first images of a crossover built on GM’s next-generation battery electric architecture.
The story continued earlier this year with the announcement of GM’s new Ultium batteries, proof that Cadillac’s all-electric future is bright. With Ultium at its core, Cadillac will deliver a full portfolio of luxury electric vehicles.
On Thursday, Aug. 6, 2020 at 7 p.m. EST/ Friday, Aug. 7, 2020 at 3 a.m. GST, Cadillac will take the next step in this journey with a virtual reveal of the Cadillac LYRIQ, which will be broadcast on Cadillac’s media site. Following the reveal, GM leadership and the team behind the Cadillac LYRIQ will host a live Q&A. A question submission link will be available during the reveal.
Until then, explore the photo gallery to see Cadillac’s journey to date and for a glimpse at Cadillac’s first all-electric crossover.
Background Information
Cadillac
Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world.
Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.