Canon supports IAAF Continental Cup Marrakech 2014 as Official IAAF Partner

Canon, as an Official Partner of the IAAF Continental Cup, Marrakech 2014, has supported this athletics event through a range of activities organized by Canon Middle East office.

Canon is an Official Partner of the International Association of Athletics Federations (IAAF) World Athletics Series, sponsoring a total of 15 IAAF World Athletics Series events from 2013 to 2016. The IAAF Continental Cup, organised once every four years, is an Inter-Continental Team Competition which has the aim of improving and promoting the development of Athletics in all continents. The 2014 event, taking place in Marrakech, Morocco and beginning on September 13, brought together over 300 athletes from 69 countries.

Canon supported the Cup through its sponsorship, products and services by carrying out a range of activities as highlighted below.

Canon Designation as Official Partner

As an official partner to IAAF, Canon invited 20 customers as VIP guests to the Continental Cup in Marrakech to experience the excitement first hand. Also, Canon had access to multiple advertising opportunities across boards, commercial airtime and logo inclusion on all printed material. Furthermore, the www.marrakech2014.org site features a link to Canon’s website for more information on the company and its sponsorship agreements.

Canon Area in the Sponsor Village

Canon displayed and sold products on location in the designated Sponsor village. Additionally, a photography service centre was available and all accredited photographers covering the event wore bibs displaying the Canon logo. Spectators attending the IAAF Continental Cup in Morocco were able to have fun with imagery at the event in Canon’s area within the Sponsor Village. Amongst other entertainment activities, visitors were able to enjoy Canon’s exclusive photo studio. 

On-site Product Sales and Photographers

Canon provided behind-the-scenes support to members of the press covering these events, including technical support, advice and repair services as well as loans of the latest Canon EOS system camera and lens equipment. To further improve media support at the IAAF Continental Cup Morocco 2014, expert staff at the on-site Canon Professional Service centre assisted the journalists and sports photographers from various countries and regions across the world. 

Canon will continue contributing to the advancement of sports and support athleticism through the use of Canon products and technologies. 

Canon Middle East serves as an active partner in the communities it operates in, by working with governments, sports affiliations, scientific, academic, humanitarian, and arts and culture organisations, to integrate corporate social responsibility across all elements of the business.