MSLGROUP consolidates its Middle East offering through Capital MSL

MSLGROUP, the strategic communications and engagement network of Publicis Groupe has today announced that it will be consolidating its presence in the Middle East and North Africa through its Capital MSL brand. 

Through the growing network of Capital MSL offices in the region, MSLGROUP will provide the full range of strategic communication and engagement services building on Capital MSL’s reputation for delivering strong reputational management and powerfully effective outcomes for many of the region’s most ambitious companies, brands and organisations. 

This move is a step in the wider rationalization of Publicis Groupe PR brands following the launch of MSLGROUP in 2009. As part of this rationalization, MS&L MENA announced last week they would be re-branding to LeoComm to reflect the agency’s relationship with parent the Leo Burnett Group. 

“This new brand alignment will facilitate the ongoing growth of two strong and differentiated Publicis Groupe PR brands in the region which is good for clients, good for Publicis and good for the PR industry as a whole,” said Anders Kempe, President for MSLGROUP’s EMEA operations. 

The new alignment coincides with the announcement by Capital MSL of several significant new-business wins reflecting the strength and breadth of the firm’s offering in the Middle East. Following closely on the appointment of Capital MSL by BlackRock (Asset Management) and Saudi Telecommunications Company (STC) in the last quarter of 2011, Capital MSL has also recently picked up the corporate communications business for Abu Dhabi National Insurance Company (ADNIC), the World Economic Forum, Baring Asset Management, Warburg Pincus, the Rashid Centre for Diabetes Research and Delta Faucet. 

Capital MSL has been making a number of key hires in recent months as part of a strategic re-structuring of its operation as it gears up for expansion and continuing growth. “There is an extremely good fit between our specialist and strategic communications expertise and the increasingly sophisticated requirements of clients across the MENA region.  We are looking forward to investing in and growing our presence here in order to further advance our strengths and capabilities,” said Capital MSL Managing Director for the MENA Region, Fran McElwaine. 

MSLGROUP is one of the world’s top-five PR networks and currently employs 3500 people across 88 offices in 22 countries working for more than 25% of the world’s top 100 brands.