Capture the heart of your loved one with Mouawad's le coeur collection

Press release
Published January 16th, 2012 - 07:49 GMT

Mouawad, the luxury jewellery and watch brand with a 121-year heritage, today launched Le Coeur, its new Boutique collection across its Gulf showrooms. Featuring a heart motif, each piece of the new jewellery pays homage to this cherished, universal and eternal symbol of love.

Each Le Coeur design offers a different interpretation of the heart motif, ranging from subtle simplicity to the full-on glamour of gem-studded flames and sunbursts of passion. Crafted in white gold, yellow gold, and sterling silver, and featuring a variety of precious gems including diamonds, rubies and sapphires, Le Coeur is destined to capture the hearts of women everywhere.

Le Coeur pieces are suitable for all occasions and with its whimsical heart motif, it’s a perfect choice for Valentine’s. Wonderfully versatile and available with subtle diamond outlines or as full pavé, Le Coeur collection carries the same classic charm as all Mouawad pieces.

“For centuries the heart motif has enchanted and inspired civilizations, its deep symbolism speaking a global language of emotion, passion and eternal love,” said Fred Mouawad, co-guardian of Mouawad. “Paying homage to this cherished symbol, our new Le Coeur collection creates a contemporary love story told through the signature Mouawad mastery of haute joaillerie.”


The Le Coeur collection includes earrings, necklaces, rings and bracelets, all incorporating a modern design while invoking the glamour of the jewellery from the 1920s.

“With its heart shape, Le Coeur speaks a language of emotion, passion and love and is destined to capture the hearts of women everywhere,” said Pascal Mouawad, co-guardian of Mouawad. “With Valentine’s Day approaching, an item from this new collection is the perfect way to share a precious message of love with your partner”.

Flower of Eternity in another Mouawad Boutique collection that celebrates love and romance and is a perfect gift for Valentine’s Day.  Studied carefully, the flower emblem reveals its composition of heart shapes. The heart, chosen as a universally recognized emblem of love and passion, appears three times, a symbolic number representing the past, the present, and the future, denoting a promise of eternity

Le Coeur and Flower of Eternity collections are available in all Mouawad stores across the region, with prices ranging from US$500 to US$20,000. For more information about Mouawad, its collections and boutique locations, visit the Mouawad website

Background Information


January 1st, 2010 marked a new year, but also the dawn of a new era for Mouawad. This symbolic date was chosen for the handing over of the company reins to the fourth generation of Mouawads, Robert Mouawad’s three sons: Fred, Alain, and Pascal. The visions and endeavors of the Mouawad brothers led the brand’s reputation for excellence to touch new heights with new Guinness World Records and tight connections with A-list celebrities.

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