CAREEM inks first partner deal with Etisalat for its new payment platform

Press release
Published August 14th, 2016 - 10:20 GMT

CAREEM, the MENA region’s leading car booking app, announced its partnership with Etisalat as it launches its new payment platform – CAREEM Wallet - for booking car rides. CAREEM Wallet allows the company’s customers to pay for car rides using Etisalat’s Reward points or choose to earn Etisalat Reward points as they use CAREEM services.

Etisalat, the leading telecoms operator in the Middle East, Asia and Africa, is the first partner to integrate into the ‘CAREEM Wallet’. The announcement is the first of its kind in a series of several partnerships which the car hailing booking app is currently working on to integrate into its new platform.

Khaled ElKhouly, Chief Consumer Officer at Etisalat said, “We are excited to offer our Rewards members an innovative means to earn and burn Etisalat Reward points in partnership with CAREEM. Now our members can enjoy free rides by simply redeeming their accumulated reward points or earn more reward points every time onboard a CAREEM. This is yet another endeavor from us to provide enhanced value to our customers for being with Etisalat.”

“We are delighted to have Etisalat on board as one of our key partners. Both CAREEM and Etisalat are on the same page when it comes to understanding the need for innovative new products that meet the unique needs of the consumer. CAREEM will continue to work with leading partners in the region such as Etisalat to offer ground-breaking solutions that aim to simplify our people’s lives,” said Selim Turki, Product Market Fit Director, CAREEM. 

The process is simple, all customers have to do is go to the ‘Wallet’ screen inside their CAREEM app, select our partner Etisalat on the Top-up section, use their phone number to log into their Etisalat account where they will find their total Etisalat Rewards points, which can be completely or partially redeemed into CAREEM credits. To earn Etisalat rewards points, simply click on Etisalat on the ‘Earn rewards’ and enjoy accumulating points with every CAREEM ride. 

“Introducing ‘CAREEM Wallet’ is a great step into innovative payment solutions and goes beyond providing passenger with safe and reliable transportation services. CAREEM is introducing a new regional payment platform which will revolutionize payment schemes in the region,” added Turki. 

For more information, please watch the tutorial video here or go to or

Background Information


Careem is the technology platform for our region. A region of over 600 million people that extends from Morocco to Pakistan, Turkey to Sudan. It’s an area of the world that up until now, has largely missed out on the transformational power of the internet revolution – but through its ambition and focus is catching up fast. Half of the population are under 25, and the same amount are connected to the internet yet only a small proportion have bank accounts, access to public transport and critical infrastructure.


Emirates Telecommunications Corporation (Etisalat)

etisalat has deployed many innovative technologies and services to remain at the leading edge of customer experience.
etisalat’s senior leaders understands the need to continue its investments in building the networks of the future because the positive effects filter down to the rest of the economy. Today, the UAE boasts of an excellent telecoms ecosystem, capable of driving successes across industries and sectors.

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