Careem Re-Enters Ramallah, Brings Local Taxis Onto the Platform
Careem, the region’s leading ride-hailing app today announced its re-entry into the West Bank city of Ramallah, Palestine.
Careem has begun signing up and on-boarding local taxi drivers onto its platform. Launched in Dubai in 2012 and now present across over 90 cities within 13 countries in the greater Middle East, Turkey and Pakistan, Careem is the only international ride-hailing company to set up operations in Palestine. Earlier this year, both Gaza and Nablus were added to the company’s footprint and Careem will continue to look at further, feasible cities across the whole of the country.
Customers can begin booking on-demand, Go Plus rides via the app from today at the same rate as a regular, metered taxi. Careem will be bringing a new level of transparency to the market by ensuring that all fares charged are as per the approved pricing model laid down by the Ministry of Transport.
The service will bring with it all the benefits of using Careem- the convenience of not having to hail a cab on the street, tracking rides real-time and being able to pay with a registered credit card or cash.
Careem invests millions of dollars in Safety and Security measures every year and pays close attention to cities with more immediate risk. On the ground safety committees exist across key operating markets including Ramallah, with dedicated human resource and spend to implement safety measures to protect both customers and Captains. All taxi drivers wanting to sign up to Careem will undergo rigorous reference checks as well as in-depth onboarding on best driving practices and customer care. A hotline will be available for any in-car incidents that need immediate attention for both customers and Captains.
Commenting on today’s announcement, Ibrahim Manna, Managing Director of Emerging Markets for Careem, said: “today marks a great step forward for Careem and our mission to have a positive impact in the Middle East region. We look forward to collaborating with the Palestinian government to agree upon a regulatory framework that enables us to sign up taxis and private vehicles to the platform. With the recent announcement of the Smart Transportation Initiative, it is an exciting time to be in Ramallah and we hope to play a key role in this bold mission.”
Careem is the technology platform for our region. A region of over 600 million people that extends from Morocco to Pakistan, Turkey to Sudan. It’s an area of the world that up until now, has largely missed out on the transformational power of the internet revolution – but through its ambition and focus is catching up fast. Half of the population are under 25, and the same amount are connected to the internet yet only a small proportion have bank accounts, access to public transport and critical infrastructure.
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