Casadei presents CASADEI JELLY capsule collection dedicated to Summer 2012!

Press release
Published May 7th, 2012 - 06:59 GMT
Casadei Jelly
Casadei Jelly

Casadei, acclaimed and the most sought after designer footwear brand in the region, unfurls its Casadei Jelly Capsule Collection. Flaunting fluorescent hues, these playful T-bar flat sandals dare you to step out this summer in thrilling new colours such as neon lemon, zesty lime, shocking pink and vibrant orange. 

Inspired by the iconic Casadei bejeweled flat sandal and crafted entirely of shiny PVC, the decorative highlights in the new Casadei Jelly Capsule collection are fluorescent stones set in black, studded frames. 

The materials for the new collection have been selected carefully and the details provided by Casadei create a fine blend of comfort and style for a trendy pair of flats that will attract all those stylish women who always wear something original. 

Discover Casadei’s exciting new Jelly Collection 2012 now available in its store at Dubai Mall, at Galeries Lafayette and at Valencia in Mall of the Emirates. 

Background Information

Casadei

The Casadei label was founded in 1958 by Quinto and Flora Casadei. Quinto Casadei—still at the helm of the footwear and leather facilities of S. Mauro Pascoli in the province of Forli—proved strong and true when he decided to expand his small crafts laboratory, in which he had already started to produce dream footwear of sophisticated workmanship.

This entrepreneurial and pioneering spirit enabled Casadei to go beyond Italy’s borders in long-ago 1964, already a vocation for anticipating styles and trends was transmitted in its entirety to the second-generation top management, Cesare Casadei, who joined his father Quinto’s company in 1987.

Today, Cesare is the creative Director of Casadei, while his cousin Fabrizio manages the maison’s financial affairs. Season after season, Cesare renews the family company’s DNA, crafting shoes for “original, self-confident and alternative women, yet always and inevitably the protagonists of the galaxy in which they live.” Casadei’s key features are true objects of precious design, 100% Made in Italy from exclusive and hand-finished materials, imprinted with skilled workmanship. It is precisely this constructive, Made in Italy know-how that is still the vital essence of this dynamic company, firmly anchored to its roots of manufacturing excellence, always looking to the future, fully immersed in the global present, in an ongoing osmosis between tradition and modernity.

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