Central Trade and Auto unveils the Lexus NX 300h

Press release

Published December 16th, 2014 - 07:52 GMT

Al Bawaba

In one of Lexus' most innovative events in the region, Central Trade and Auto (CTA), the exclusive Lexus dealer in Jordan, recently unveiled the brand's latest addition to its NX hybrid lineup during a unique unveiling that took place at the Zara Expo gallery of the Grand Hyatt Hotel in Amman. The event brought together key personalities from Jordan's business sectors.

CTA piqued the interests of its guests by creating a distinctly thematic event embodying many of the design elements of the NX, including a number of interactive virtual reality presentations employing realistic 3D technology. The presentations offered guests a lifelike emulation of the NX's driving experience in numerous environments, highlighting its interior detailing and its many add-on features. CTA also delivered a presentation on the NX, giving guests a detailed outline of its design concept and its technical specifications.

CTA's Marketing Manager Nadim Haddad expressed great joy at the launch of the NX in Jordan, emphasizing the company's commitment to delivering the latest in Lexus' lineup to savvy auto enthusiasts in the Kingdom, many of whom are loyal Lexus fans who have developed a passion for the brand's unique aesthetic and luxurious elements. He further noted that the new NX offers the sportiest design in the NX lineup and is a translation of Lexus' new vision that seeks to deliver statement vehicles that meet the needs of drivers with both flexibility and sheer power.

The new NX delivers a slew of cutting-edge features, including wireless smart phone charging, touch-screen GPS navigation, a head-up display, radar cruise control, and blind-spot monitoring with rear cross-traffic alert. Lexus made substantial investments in developing the NX 300h to meet the demands of modern lifestyles through a bold, active design, one of the dominant markers of the Lexus brand.

Background Information

Lexus

We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences. And in doing so, creating loyalty throughout the world—not just with the people who buy our vehicles, but the people in the communities around us. Yes, our unique contributions have moved the entire automotive industry forward. But, we never forget about giving back. That's why we strive to empower people's lives, help to preserve the environment and donate to numerous causes. These are the things that matter to us—the things that drive us every day.

Company Profile

Markazia

Markazia Was established in 1999 as the Toyota distributor of Jordan. Operations include Automobile Sales, Service and Parts.

Supported by five dealers spread over the Kingdom, 2 service centers and a parts depot, Markazia strives to bring you quality and service worthy of the Toyota name.

TOYOTA is a name that translates quality and value for money.

As a brand, Toyota has proven itself to be of superior quality, in its vehicles, services and production systems. Each one of its wide spectrum of vehicles is a leader in its class.