Changing windows to the world: how LG is revolutionizing display technology

As the old saying goes, ‘the eyes are the windows to the soul.’ In the 21^st century, however, with most of those eyes shifting from screen to screen, perhaps a more apt saying would be, ‘our screens are our windows to the world.’ Smart technology continues to open new doors for consumers, simultaneously broadening our world and putting it closer at hand.

Given the important role that screens now occupy in our daily lives – from our phones to our TVs, to our tablets and computers – it’s no surprise that display technology has become a key priority among technological innovators. For a global trailblazer and trendsetter like LG Electronics, perfecting display technology is a crucial component in developing products that improve the lives of consumers. From its world-class mobile phones and televisions to its state-of-the-art home appliances, LG is showcasing its pioneering display technology front and center, leading the way for cutting-edge screen innovation.

A few years ago, for example, LG captured the world’s attention when it unveiled its OLED TV technology. As one of the first companies in the market to make use of this organic light-emitting diode technology, LG gave consumers a glimpse into the future: screens that are lighter, thinner, more flexible, more efficient, and better performing than anything else in the market. And LG’s execution won the admiration of both consumers and tech experts around the globe: in 2012, LG’s 55-inch 55EM9600 OLED TV was named Best in Show at CES, the renowned international consumer electronics and technology tradeshow, held annually in Las Vegas, Nevada.

Of course, LG’s vision for television viewing hasn’t stopped there: lately, the company has been revolutionizing the industry with its picture-perfect implementation of high-dynamic range (HDR) technology. Hailed as a true game-changer in display technology, HDR allows screens to show images in unprecedented detail, through a wider range of brightness levels and contrasts. With HDR, images boast more clarity and nuance and realism, and industry experts predict that, within a few years, it will become the standard for home entertainment.

Beyond improving the image quality of visual displays, LG is also working to make screens more dynamic, more intuitive, and more in-sync with the lives of consumers. With the recent launch of the LG V10 ‘ultra-smartphone,’ the company has introduced its groundbreaking Second Screen technology. Located above the phone’s beautiful 5.7-inch primary display, the Second Screen serves to enhance the V10’s productivity without detracting from its battery life. This ‘always-on’ ticker displays essential information – such as the time, date, weather and more – without needing to activate the main screen. Furthermore, when the main display is activated, the Second Screen provides a space for users to create shortcuts for their favorite apps and features. The functionality of this new feature highlights LG’s consumer-centric approach to technological innovation.

In mere weeks, the consumer electronics industry will be converging on Las Vegas for CES 2016. While no one can yet say what the highlights of the show may be, it’s already clear that LG’s innovations have helped set the tone for the tradeshow, with display technologies like HDR dominating the conversation in the lead-up to the event. It’s also clear that LG is already several steps ahead of the curve – and we can’t wait to see what new windows they’ll open up for 2016.