City Centre Deira Extends Its Popular ‘INDOORS’ Pop Up Retail and Street Food Concept

Press release
Published October 8th, 2018 - 10:01 GMT
City Centre Deira is extending its hugely successful pop up ‘INDOORS’ by popular demand this month.
City Centre Deira is extending its hugely successful pop up ‘INDOORS’ by popular demand this month.

City Centre Deira is extending its hugely successful pop up ‘INDOORS’ by popular demand this month.

Due to end on October 7, City Centre Deira will keep the dynamic 1,300 sqm retail and street food concept going for longer so that customers can continue to discover new tantalising street food, unique locally-created brands and enjoy daily entertainment with family and friends.

Located on Level 2, next to Sharaf DG, Dubai’s must-visit attraction captures the essence of a laid-back open-air fair to take visitors on a multi-sensory journey from 10am until 10pm on weekdays and until midnight on weekend.

With the aim to support and promote emerging brands, City Centre Deira will continue to showcase five handpicked Dubai-based retail brands in ‘INDOORS’.

‘INDOORS’ has also added more mouth-watering street food concepts, including artisanal gelato maker Amorino, traditional “desi” dairy dessert place Kulfi Wala, classic hotdogs and fries joint Smart Brat and Oxygen 2 Drink, a new concept of refreshing drinks in the UAE.

Guests can grab some munchies served up by VOX Cinemas and catch big-screen family favourites in the vibrant cinema area. Families can look forward to a new movie screening every day.   

There are plenty of hands-on activities to keep kids occupied with a separate zone within ‘INDOORS’ for carnival and arcade games powered by Magic Planet. The uninhibited can try their hand at singing their favourite tunes along with friends for giggles at the karaoke corner. 

Visitors will find plenty of instagrammable moments to share with friends from City Centre Deira’s ‘INDOORS’ right from the glowing entrance to every decorated corner of the space. Quirky murals and statement walls enliven the interiors and social media users can get creative here by creating memorable hashtag moments and tagging the mall with #INDOORSAtCCDeira.

Background Information

Majid Al Futtaim

Majid Al Futtaim develops and operates a range of community and regional malls that vary in size and type, and each mall is strategically developed to meet the specific needs and requirements of its market.

Deira City Centre

City Centre Deira, Dubai, UAE, first opened its doors in November 1995. At the time, it virtually redefined the concept of "malls" for the region. As the first large-scale, mixed-use shopping destination, complete with retail outlets, restaurants, entertainment facilities and a hotel, City Centre Deira created an international dimension for one-stop shopping and entertainment for the Middle East, bringing it to an entirely new level. 

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Abby Gotico
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