City Mall introduces ‘Dress The Mannequin’ Competition

Press release
Published September 26th, 2011 - 08:56 GMT
The participant in the Dress The Mannequin Competition
The participant in the Dress The Mannequin Competition

City Mall, the city’s favorite shopping destination, hosted a one of a kind competition this month that demonstrated the perceptible flair for fashion among the mall’s young and savvy customers. Sponsored by Braun, Living Well and Anty Magazines, ‘Dress the Mannequin’ competition took place over a period of three days from the 15th-17th of September and was overseen by a panel of judges who assessed and graded the contestants.

Participants were asked to assemble an outfit which they would then dress a mannequin with, all in less than three minutes. Creativity and a keen fashion sense were imperative, while the contestants were also asked to maintain a budget of JD120. Fashion experts from Living Well and Anty magazines as well as Pimpkie were appointed as judges for the event. Each day’s first place winner received a 200 JD shopping voucher courtesy of City Mall, while all competing participants were granted prizes from Braun.

Zeina Al Masri, the marketing manager at City Mall, said: “City Mall has always been committed to creating a wide span of activities that are both entertaining and rewarding, aimed at keeping our fashion conscious customers engaged and tuned-in. In this specific undertaking, we endeavored to showcase today’s creative talents while simultaneously boasting our tenants’ stylish collections of the latest fashion. We were both delighted and impressed by our contestants’ ability to fashion dazzling, chic outfits and with a budget of only JD120 to work with”. 

Background Information

City Mall

City Mall is the City’s Favourite one-stop shopping destination situated in the heart of Amman. It offers a distinctive combination of global brands, restaurants, cafes, banking services, a 10-screen Cineplex, and an exciting family entertainment zone.
 
A unique blend of form and function, City Mall pulsates with life from every corner, as it artistically combines retail and leisure in an elegant, safe, and vibrant setting.

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