Coca-Cola connects with Oman through the launch of ‘Share a Coke’ campaign
Coca-Cola Middle East announced the launch of the award winning ‘Share a Coke’ campaign in Oman. The first-of-its-kind, ‘Share a Coke’ campaign celebrates the power of the first name in a playful and social way by swapping out Coke’s iconic logo for the most popular first names in the country. The ‘Share a Coke’ campaign puts a modern twist on the brand’s 128-year legacy of bringing people together and making them feel special.
‘Share a Coke’, which first launched in Australia in 2011 invites fans to find their names -- and the names of family members, friends, coworkers and people they’d like to know better -- on cans of Coke across the country. The campaign has made its way around the world, reaching more than 70 countries, to date. Coca-Cola Middle East is now creating special moments of happiness with Oman as residents have the opportunity to share a bespoke Coke can with friends or loved ones. By allowing consumers to ‘Share a Coke’ with people who matter to them the most, Coca-Cola hopes to give Oman even more special ways to connect.
Tolga Cebe, Marketing Manager for Coca-Cola Middle East, stated “We are very excited to launch the popular ‘Share a Coke’ campaign with Oman. We hope that the Omani community embraces the self-expression, storytelling and ability to stay connected with friends which this fun campaign enables. We look forward to seeing how Oman finds new ways to connect with each other using these personalized cans, and are happy that Coca-Cola is a part of making life’s moments and memories more special.”
‘Share a Coke’ packaging will roll out nationwide and will remain on the shelves from mid-august to October. The campaign will come to life via social media using the #ShareaCokeSawa hashtag.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.
Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.