Coca-Cola launches Coca-Cola Life in the United Arab Emirates

Press release
Published November 15th, 2016 - 04:40 GMT
CokeLife Bottle
CokeLife Bottle

Coca-Cola has announced the launch of Coca-Cola Life™ in the United Arab Emirates, the first low-calorie cola sweetened from a blend of stevia and sugar. Stevia, a zero-calorie sweetener from natural origins, comes from the best-tasting part of stevia Leaf, found in South America. At 27 kcal per 100ml, Coca-Cola Life offers a calorie reduction of approximately 38%. The Coca-Cola Life price is set at 2.5 AED both for the 330mL bottle and 250 mL can.

Tolga Cebe, Marketing Director at Coca-Cola Middle East said: “We are delighted to announce the launch of Coca-Cola Life in the UAE. Coca-Cola Life is a unique, great-tasting option for those looking for beverages with fewer calories. Coca-Cola Life is the latest example of the our company’s commitment to offer more choice through low, and no-calorie options, demonstrating our innovation in enriching our product portfolio to meet consumers' evolving needs and preferences.”

Consumers will have the chance to discover the new beverage through sampling opportunities across the UAE including Carrefour Mall of the Emirates, Spinneys Motor City, Union COOP Muhaisanah and GEANT Yas Mall.  

Background Information

Coca-Cola

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.

Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.

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