Coca-Cola Launches 'Smartwater' in the UAE

Press release
Published December 10th, 2017 - 12:10 GMT
Murat Ozgel, General Manager of Coca-Cola Middle East, and the Smartwater team at the launch of Smartwater in the UAE.
Murat Ozgel, General Manager of Coca-Cola Middle East, and the Smartwater team at the launch of Smartwater in the UAE.

Coca-Cola has launched its latest product innovation in the Middle East, with the launch of smartwater at SoleDXB. 

Smartwater was made available to consumers in the UAE for the first time at the three day street culture festival at D3.

Murat Ozgel, General Manager of Coca-Cola Middle East said of the launch: “We are very excited about bringing smartwater to the UAE, making it the fourth market globally where this incredibly successful premium water brand is available. It’s clean, crisp taste has made it a great success in the UK and North America and we look forward to replicating that success here. smartwater is also a great example of our innovation and sustainability efforts. The bottle is 100% recyclable, and made with 30% plant-based materials using our patented PlantBottle Technology.”  

Smartwater will host he SoleDXB closing party, bringing the curtain down on the festival’s latest and incredibly successful three day celebration of street culture.

Background Information

Coca-Cola

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.

Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.

Check out our PR service


Signal PressWire is the world’s largest independent Middle East PR distribution service.

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content