Coffee Planet appoints new marketing manager
Dubai-based Coffee Planet, the Middle East’s leading coffee company, has appointed Andjelka Pavlovic to develop the company’s brand image still further throughout key international markets.
In her new role as marketing manager, Pavlovic will be responsible for creating, developing and managing, dynamic marketing and communication strategies to attract potential investors for the future growth of Coffee Planet and to support the company’s overseas franchises and distribution partners.
“Coffee Planet, as a brand, has grown significantly throughout the region and beyond particularly in Asia. It will be Andjelka’s responsibility to extend that growth curve, winning over the hearts and minds of new consumers who love great tasting coffee,” said Robert Jones, Managing Director, Coffee Planet.
“Furthermore, Andjelka will oversee our marketing creative and manage our marketing campaigns ensuring that all collateral material is branded consistently within our brand identity guidelines. Andjelka will also manage our corporate communications,” added Jones.
Prior to joining Coffee Planet, Pavlovic worked at Hotbrands International in UAE as a Senior Marketing Executive, where she was responsible for planning, development and implementation of marketing campaigns and strategies aimed at promoting QSR (Quick Service Restaurant) and CDR (Casual Dining Restaurant) brands for both B2C and B2B activities in the domestic and international markets.
“Coffee Planet is a cool, ambitious and dynamic coffee brand. This being high quality crop-to-cup coffee I am really looking forward to the challenge of taking the brand to the next level,” said Pavlovic.
Coffee Planet recently launched a new and exclusive limited edition range of high quality single origin coffee in the UAE and further expanded its brand East with the opening of two cafes in Malaysia and Pakistan. Coffee Planet is setting its sights on other potential markets such as India, Japan and Russia with plans to export to a further ten more locations by the end of 2012.
Coffee Planet was born in Arabia and our goal is to help more people experience the finest global Arabica coffee that has been roasted, here on the peninsula, for over 500 years.