“Cooking with My Mom”: new cooking Web series exclusively on Yahoo! Maktoob this Ramadan

Press release
Published July 23rd, 2012 - 05:50 GMT
Eva and Emily in the Kitchen
Eva and Emily in the Kitchen

Yahoo! Maktoob will debut a new cooking Web series this Ramadan, titled “Cooking with My Mom.” The funny and heartwarming show has been created by Yahoo! Maktoob in collaboration with Simple Idea Productions, and stars popular TV chef Eva Halasa Rihani, who has presented and hosted segments on Sabah Al Khair Ya Arab on MBC1, and whose passion for food has led her to bring her daughter into the kitchen to pass on her cooking secrets.  

Each 8 minute episode features Eva teaching 17 year old daughter Emily a new simple, yet delicious recipe in the kitchen of their Dubai home.  The show is in Arabic and will run in weekly episodes starting July 23rd exclusively on Yahoo! Maktoob on “Helwa Kitchen” and on Yahoo! Maktoob Screen, the revamped video destination. The episodes will include English subtitles, and will be accompanied by text recipe instructions and behind the scenes photo galleries, as well as a weekly blogs from both Eva and Emily. 

Eva is a self-taught chef who has featured in several prominent Arab magazines and on television channels such as MBC1, Sama Dubai, Decision Makers, as well as Al Arabiyya 99 radio. She currently has her own segment on Panorama Café on MBC radio.

She said, “I’m very excited to be collaborating with Yahoo! Maktoob and introducing its large online audience to my special recipes. Creating a series especially for the Web was an amazing experience, and I really can’t wait to share my secrets to delicious foods that range from different flavored Atayef, to chicken fatta, to my specialty, babaganouj.”    

Ahmed Nassef, Vice President and Managing Director, Yahoo! Maktoob, said, “We’re thrilled to be adding “Cooking with My Mom” to our growing line-up of original video programming on Yahoo! Maktoob, as we also introduce our revamped video platform Yahoo! Maktoob Screen. We hope people will enjoy this show and are entertained by what Eva and Emily bring to the show beyond the recipes.”

The new Web show comes as part of Yahoo! Maktoob’s Ramadan offering this year, with the launch of a destination designed to entertain, inspire and connect communities with a host of exclusive spiritual and lifestyle content. .The dedicated Ramadan destination maktoob.ramadan.yahoo.com offers unique daily experiences throughout the month for anyone seeking inspiration, information, or entertainment with premium digital content pulled from multiple Yahoo! Maktoob properties.  

Background Information


Yahoo! is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. 

Headquartered in Sunnyvale, California, Yahoo! was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 1, 1995. Yahoo! acquired largest Arab community "Maktoob" in 2009 to form "Yahoo! Maktoob" portal.

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