Crowne Plaza Jordan Dead Sea Resort & Spa® signs agreement with Sohum Wellness

Crowne Plaza Jordan Dead Sea Resort & Spa® - a subsidiary of InterContinental Hotels Group® (IHG) - has signed an agreement with the international company Sohum Wellness DWC LLC, whereby the latter will manage Crowne Plaza’s spa and introduce the latest health and therapeutic services available. This step corresponds with Crowne Plaza’s ongoing efforts to provide guests with a spa experience that is on par with international standards.

By virtue of the agreement, a new range of therapeutic and health services will be offered that comprises numerous meditation, massage, royal hammam, body and skin care sessions. In addition to the aforementioned luxurious treatments, the spa offers a wide range of products inspired by the Dead Sea and Ayurvedic medicine. Moreover, various health and recreational consulting services are extended, all of which are administered by a seasoned team of international expert therapists. The spa also includes two indoor therapeutic pools, alongside another indoor therapeutic pool containing Dead Sea water with a salt concentration of 28%. Among other luxurious amenities, separate thermal suites for men and women are available, comprising a traditional sauna and steam bath for thermotherapy, as well as a number of Jacuzzis with fabulous views of the Dead Sea.

“This agreement will further cement our position as the preferred wellness spa by providing guests and tourists with exceptional health and therapeutic services. As Sohum Spa is one of the world’s leading companies in this field, we are confident that our guests will receive the best relaxing and recreational experience on the shores of the Dead Sea," commented Firas Irsheidat, Area General Manager of Dead Sea Resorts and General Manager of Crowne Plaza Jordan Dead Sea Resort & Spa®.    

Sohum Spa is one of India’s largest wellness chains and is found in more than 70 hotel groups including InterContinental and Crowne Plaza®, among others. Furthermore, Sohum Spa currently operates in more than 47 IHG® hotels.

Crowne Plaza Jordan Dead Sea Resort & Spa® falls under the management of IHG®, which operates an extensive portfolio of nine hotel brands. These include: InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts, Holiday Inn Express, Staybridge Suites, Candlewood Suites, as well as the newest hotel brands EVEN Hotels and HUALUXE Hotels & Resorts. In addition, IHG® manages Priority Club Rewards, the world’s largest hotel loyalty program with over 84 million members across the globe.