The National Health Insurance Company – Daman today has the honour of announcing that its innovative Maternity Management Programme will now operate under the patronage of Her Highness Sheikha Fatima bint Mubarak. Sheikha Fatima is one of the leading global voices for mother and child issues in the UAE and across the world.
H.H. Sheikha Fatima is Chairwoman of Motherhood and Childhood Supreme Council, President of the General Women’s Union and Supreme Chairwoman of the Family Development Foundation. Her Highness’s patronage will now extend to Daman’s Maternity Management Programme, which has already seen 2,000 women participate in it since it began in 2012.
Dr. Michael Bitzer, Daman’s Chief Executive Officer, said: “Daman is both honoured and delighted that H.H. Sheikha Fatima has given her patronage to our Maternity Management Programme. As the Mother of the Nation she is an inspiration to us all. We share many common goals with Her Highness particularly in relation to maternity issues here in the UAE. The patronage of H.H. Sheikha Fatima will raise the profile of the importance the UAE places on all matters relating to women and children.”
Commenting on the patronage of H.H. Sheikha Fatima for Daman’s Maternity Management Programme; Her Excellency Rym Al Falasy, Secretary General of the Supreme Council for Motherhood and Childhood, said: “HH has always been a leading advocate for the adoption of initiatives that promote a sustainable and positive environment for families and children. Her Highness is very keen on providing the necessities required to achieve this noble goal."
H.E. also emphasized Her Highness’s determination to uphold the role of mothers in society as vital to nurturing a generation that is capable of giving to and caring for, its nation. It’s also vital to promote ethical values that reflect the importance of mothers and their role in society. Women and mothers are the heart of the UAE community which is why H.H.’s efforts to protect and care for the family, mothers and children are greatly admired and highly valued.
Daman’s Maternity Management Programme is a complementary service for members of Daman’s Enhanced plans and Thiqa, the health programme for UAE Nationals. It supports members with information on dietary requirements and child care during pregnancy and the critical two months after delivery. Since the programme began, more than 900 babies whose mothers have received help, support and guidance from Daman’s team of highly skilled maternity coaches, have been delivered.
Maternity management is one part of the Daman Health Support services, which also includes support on issues such as diabetes, asthma, rheumatoid arthritis, breast cancer, colorectal and cervical cancers.