Damas marks participation at Arab Luxury World 2014

Press release

Published June 8th, 2014 - 04:25 GMT

Damas

Damas, the Middle East's leading jewellery and watch retailer, marked an emphatic participation at the two day Arab Luxury World 2014 that concluded this week in Dubai at the Westin Mina Seyahi.

Michel El Hachem, General Manager of International Brands at Damas, headlined two panel discussions. The first focused on the jewellery sector and examined Dubai’s status as a gold trading hub. The segment saw El Hachem sharing perspectives on the key role that tourism plays in jewellery sales. At the second panel discussion titled ‘Adapting to Arab Tastes’, El Hachem tracked the growth trajectory of international high-end brands in the context of the Middle East and Arab market.

El Hachem also highlighted the international brands that Damas houses, such as Graff and Theo Fennel. He additionally reiterated Damas’s commitment to endorsing best-in-class practices that have repositioned the Dubai-based home grown brand into a famous international jewellery concept that enjoys global credibility.

Michel El Hachem, GM of International Brands – Damas, said: “Arab Luxury World offered us a platform to showcase our brands to potential customers while providing us with an opportunity to network with peers in the industry and share best practices. The insights gained into the region’s luxury sector will continue to contribute to our existing efforts to deliver the highest quality brands to our customers.”

Organised by Mediaquest, publishers and organisers of some of the region’s top publications and events, Arab Luxury World brought together an assembly of intellectuals, retailers, designers, manufacturers, entrepreneurs, industry experts and high-net-worth individuals. The event sought to explore the challenges and opportunities for premium and ultra-premium products in the regional market.

Pegged as a ‘conference on the business of luxury in the Middle East’, Arab Luxury World covers various sectors in the luxury market including marketing, retail and distribution, digital and brand building. The event seeks to leverage the region’s collective expertise on all matters luxury: from finance to fashion and cosmetics to culture.

Background Information

Damas

The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 424 stores in 14 countries around the world as of 30th April 2010.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Chaumet, Sarcar, Hysek among many others.