Damas celebrates Diwali with exquisite new collections and fantastic in-store deals for shoppers across GCC Region

Press release
Published October 14th, 2015 - 04:19 GMT

Damas, leading jeweller in the Middle East, has today unveiled a new Diwali collection to celebrate the festival of lights. In addition to this, it has also introduced a number of fabulous in-store offers that are available to customers when purchasing from the Diwali range. The rewards are available to customers in all Damas stores across the GCC region until 14 November, 2015.

Damas’ exquisite collections for the festival of lights this year include the majestic Maharani collection, the traditional Rangoli collection, the Mira range comprising Victorian designs, as well as the Legacy and Ananya collections thatrepresent timeless beauty.

In terms of the rewards, every gold jewellery purchase worth AED3,000 and above, as well as diamond and pearl jewellery purchase worth AED2,000 and above qualifies customers for a variety of instant rewards including 22k gold coins, Titan watches (His & Hers) and ladies watches, 22k gold pendants or 22k gold bracelets. In addition, clients receive a further 20% of the invoice value in a Damas gift voucher to pick out even more stunning pieces. The offer will also include zero making charges on all 2g, 4g and 8g 22K gold coins along with zero deduction on gold jewellery exchange.

In addition, clients purchasing gold jewellery valued AED15,000 are eligible for five gold coins, one ladies Titan watch and a Damas gift voucher worth AED3000. For a diamond jewellery purchase worth AED10,000, the customer is eligible for five gold coins, one Titan watch set (his & Hers)  and a Damas gift voucher worth AED2000.

Kevin Ryan, Retail Director, Damas, said: “Over the years, Damas has become synonymous with festive occasions for the region. This Diwali, we are happy to gift our loyal customers with some unique gifts to help make the festive season truly special. Our attractive incentives are our way of thanking them for their continued patronage. We also reaffirm our commitment to meet customer expectations with our beautiful jewellery collections that epitomise contemporary expressions and eternal elegance.”

For the first time ever Damas is also offering up to 50% discount on selected diamond jewellery from international and in-house brands as well as watches.

To learn more about Damas and its new Damas Collections and Damas stores, please visit: www.damasjewellery.com.

Background Information


The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 424 stores in 14 countries around the world as of 30th April 2010.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Chaumet, Sarcar, Hysek among many others.

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