Damas opens new luxury boutique at Jumeirah Zabeel Saray Hotel

Damas, the Middle East’s leading jewellery and watch retailer, has opened its latest boutique at Dubai’s exclusive Jumeirah Zabeel Saray showcasing contemporary styles in high fashion jewellery, diamonds and precious gemstones from the world’s leading designers. 

With elegant interiors epitomizing luxury, the new Damas boutique offers a bespoke shopping experience. The new outlet includes well known high-end brands such as Garrard, Mikimoto, Roberto Coin, Pasquale Bruni, Magerit, Baraka, Parmigiani Fleurier, Arnold & Son, Backes & Strauss, CVSTOS and Perrelet and many more. 

Anan Fakhreddin, Chief Executive Officer of Damas, cut the ribbon to inaugurate the new store in the presence of the hotel management and media representatives. 

Speaking at the inaugural ceremony, he said: “The Damas name and image is moving on from being a famous brand in Dubai to becoming established as a famous international jewellery brand that has its roots in this emirate. Similar to Dubai, Damas foresees no limits to advancing its position as a leader in the high-end luxury market. Under this new vision, we are furthering our brand name and image and are proud to be recognized as one of the most dynamic and prestigious international trademarks in the jewellery industry.” 

Building upon its rich legacy of more than a hundred years, Damas commands an outstanding industry reputation for exemplary quality, unparalleled designs and unmatched craftsmanship. The brand’s stringent standards ensure that an invoice from Damas is as good as any gemological lab certification. 

To learn more about Damas and its new products and branches, visit www.damasjewellery.com.