Damas Launches Exclusive Range from Acclaimed OneSixEight Diamond Brand
Damas, the Middle East's leading jewellery and watch retailer, has announced the launch of an exclusive range of jewellery from its much-loved diamond brand OneSixEight.
OneSixEight refers to the number of hours in one week and the unique brand aptly captures the brilliance of diamonds in an extraordinary collection that is designed to be worn every day of the week, for all occasions. Each piece highlights the bold beauty of a single solitaire diamond, accentuated by individually matched stones. The result is a stunning illusion of a far larger carat.
The full collection, which includes earrings, pendants, necklaces, bracelets, bangles and different ring designs, is essentially available in white gold. The designs can, however, be customised upon request. The collection is now available at all Damas stores throughout the GCC.
Anan Fakhreddin, CEO at Damas, commented: “OneSixEight enables a woman to be a star and sparkle with diamonds of her choice, making her feel special every day of the week. We are confident the new range will prove a great value addition to the OneSixEight collection that continues to be one of Damas’ most popular brands.”
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 424 stores in 14 countries around the world as of 30th April 2010.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Chaumet, Sarcar, Hysek among many others.