Damas launches Solana Diamond Brand

Press release
Published November 4th, 2014 - 07:25 GMT

Damas, the Middle East's leading jewellery and watch retailer, has announced the launch of a new diamond collection named Solana, which centres around gorgeous yellow diamonds. 

Yellow diamonds are a quintessential symbol of status and wealth which has been recognized and celebrated as such for centuries. To reward the generation of women that continuously strives to achieve with the captivating beauty of these precious stones, Damas introduces a unique jewellery creation of yellow diamonds set into 18K gold that ensures its customers will shine at every occasion. 

The new Solana collection is inspired directly from the brightness and warmth of the sun which is pictured in the name translating into “sunny spot” in Spanish.  The designs with their sparkling features invite women to celebrate their accomplishments and to ‘keep rising’ with Solana, which is also the key theme of the advertising campaign that accompanies the range.  

Solana offers a wide array of rings, necklaces and earrings crafted to perfection with the aim to accentuate the beautiful natural yellow colour of the diamonds. The collection is now available from AED 10,700 at selected Damas stores throughout the GCC. 

Kevin Ryan, Retail Director at Damas, commented: “Solana is an extremely elegant collection with each innovative piece featuring dramatic cluster formations of yellow diamonds in combination with premium white diamonds. We are delighted to launch the Solana collection and hope that it inspires all women to keep rising with Damas.” 

Background Information


The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 424 stores in 14 countries around the world as of 30th April 2010.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Chaumet, Sarcar, Hysek among many others.

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