Damas unveils new Avani brand, names Bollywood superstar Kangana Ranaut as brand ambassador

Press release
Published October 14th, 2015 - 05:35 GMT

Damas, the leading jeweller in the Middle East, has named Indian film actress Kangana Ranaut as the brand Ambassador of its new Avani brand. The brand’s jewellery collection is currently available at select Damas stores across the GCC region.

Anan Fakhreddin, CEO of Damas, commented: “At Damas, we always aim to exceed the expectations of our diverse clientele by offering them new, luxury products suited to their preferences Our new 22K brand Avani, strikes the perfect balance between modernity and tradition for those who view jewellery as a personal signature, every day.”

This 22k gold collection features a number of pieces that are distinct and specially designed to make the wearer truly stand out from the crowd, whether the piece is intended for daily wear or special occasions. Creativity is at the heart of this brand distinguishing it from all the other 22k ranges available in the market today as it beautifully entwines elements of traditional designs while being youthful and current.

The Avani collection will feature exclusive, innovative products for women who seek to be distinct, special and trendsetting, portraying a youthful, fashionable image whilst staying within an ethnically refined design environment.

He added: “Kangana Ranaut embodies the attributes of the Avani brand perfectly with her unique and distinct style that is admired across the world. We are delighted to collaborate with her to convey this beautiful range of jewellery to our customers across the GCC region.”

Kangana Ranaut, an established Bollywood actress and the recipient of two National Film Awards and Filmfare Awards, said: “The Avani collection really resonated with me as it is all about exclusive, beautifully-designed jewellery for women who seek to be distinct and set the trends rather than follow them. The brand is youthful and fashionable, whilst remaining rooted in Indian culture and design. I am excited to join hands with Damas in representing the collection as Avani’s brand ambassador.”

To learn more about Damas and its new Damas Collections, please visit: www.damasjewellery.com.

Background Information


The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 424 stores in 14 countries around the world as of 30th April 2010.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Chaumet, Sarcar, Hysek among many others.

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