Danube unveils new corporate identity

Press release
Published February 29th, 2012 - 12:00 GMT
Danube
Danube

Danube Building Materials, a leader in construction, building materials and shop fitting industries, unveiled its new corporate identity during a specially hosted gala dinner last February 24, 2012 at The Address Dubai Marina Hotel. Present during the evening’s affair were key Danube senior officials headed by Rizwan Sajan - Founder and Chairman Danube Group; Anis Sajan - Managing Director Danube Group, Adel Sajan - Director Danube Group; HE Lokesh Mysore Kapanaiah - Ambassador of India to the UAE; HE Sanjay Verma - Counsel General of India; Adam Donahue – Counsel of US; Rashid Khawaja – Trade & Investment UK and Mehreen Rashid – Trade Development Officer Pakistani Consulate. 

“This is a key turning point in our company’s history as the new branding we have taken on is reflective of the long journey we have taken to become a leading provider of building materials and home interior products,” said Rizwan Sajan. “This rebranding exercise demonstrates our strategic thrust towards reaffirming our commitment to customers and strengthening our brand value across the region and beyond.” 

Danube’s and Danube Buildmart’s new corporate identity is best embodied in its new branding, which showcases its strides towards growth dynamism, diversity and the values that they have been known to represent. The new brand also takes on a more modern look and appeal—infusing the image of stairs, representing the upward trend it intends to achieve and also the industries they best serve.

Background Information

Danube

Established in the year 1993, Danube Group was founded and cultivated under the leadership of Rizwan Sajan, who is the known to be the Founder and Chairman of the Group. Starting off as a small trading firm, the company is moving from strength-to-strength, expanding its foothold in the region, and has established itself as the No. 1 building Materials Company along with other branches under its vast umbrella. In 2015, the company recorded a turnover of AED 5.14 billion and has been growing ever since. Moreover, Rizwan Sajan was ranked 12th among the ‘Top 100 Indian leaders in the UAE’ List by Forbes Middle East.

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