A Decade Of Partnership Renewed As MBC Group And Anghami Renew Their Marketing Agreement

Press release

Published June 22nd, 2022 - 09:21 GMT

A Decade Of Partnership Renewed As MBC Group And Anghami Renew Their Marketing Agreement

During the event

Highlights

MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has set a new dimension for the marketing collaboration with Anghami Inc. (NASDAQ: ANGH)

MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA), has set a new dimension for the marketing collaboration with Anghami Inc. (NASDAQ: ANGH), the region’s leading music and entertainment streaming platform, and renewed its marketing agreement.

This strategic partnership will feature Anghami across MBC GROUP’s programming in the region, with a view to giving the platform access to airtime across various popular and key-market segment entertainment shows such as The Voice and Arab Idol, as well as MBC’s TV channels, radio stations, its content streaming platform Shahid - the world’s leading Arabic streaming platform - and all major social channels.

Commenting on the new phase of the long-term partnership with Anghami, Fadel Zahreddine, Group Director of Emerging Media at MBC GROUP said: “After nearly a decade of a successful partnership, we continue to create new opportunities for rising music talent, and we continue to inspire upcoming musicians by encouraging platforms like Anghami to give them the creative space to publish their premium music content.”

Underpinning Anghami’s commitment to growing its global reach and cement its foothold in the MENA region, the partnership marks an expanded deal between both parties to bridge the gap between digital and traditional entertainment.

"This strategic announcement clearly demonstrates among industry titan's such as MBC GROUP the continued and growing confidence in Anghami and in our ability to provide an unparalleled experience to our users. Together with MBC GROUP, we are excited to strengthen our position as the leading music and entertainment streaming platform and will continue to leverage the power of our strategic partnerships to widen our reach in the Kingdom of Saudi Arabia and beyond,” said Eddy Maroun, Co-Founder and CEO of Anghami.

Stay tuned for more exciting updates from Anghami. For more information and to subscribe to Anghami Plus, go to www.anghami.com.

Background Information

Middle East Broadcasting Corporation (MBC)

Middle East Broadcasting Corporation (MBC) is a Saudi-run company broadcasting a mix of free-to-air news and entertainment channels via satellite. It was launched on September 18, 1991.

MBC1 was launched in London in 1991, as the first pan-Arab free-to-air satellite station. And over the past 18 years MBC has added 8 channels, 2 radio stations, a magazine, portal websites and a production house to forge a global media group enriching peoples lives through information, interaction and entertainment.

With 165 million viewers, MBC is the largest media and broadcasting group in the Middle East.

Company Profile

Anghami

In a region where music is dominated by piracy, Anghami comes to fill this gap by offering a legal music alternative in an enjoyable way while making sure to implement a model that fairly remunerates artists and labels.

Introducing Anghami: the future of digital music consumption and the first service of its kind in the Middle East & North Africa.

Anghami is the leading Music platform in the Middle East which provides a seamless experience to listen to unlimited music on-the-go on your mobile. With millions of songs to search from, stream, download and share, Anghami makes listening to music enjoyable again.