DED hosts seminar on customer service excellence for retail managers

The Business Excellence Department at the Dubai Department of Economic Development (DED) will conduct a seminar on ‘Culture of Service Excellence’ for retailers participating in the Dubai Service Excellence Scheme (DSES). Organised as part of DED’s efforts to enhance overall customer service standards in Dubai, the seminar will highlight the ‘people skills’ that inspire customer confidence and differentiate a competitive business. 

Around 150 managers from organisations enrolled under DSES are expected to attend the half-day seminar, which will be held at the Business Village, Deira, on the 27^th of June 2012. Participants will learn about the basic skills retailers need to display professionalism, gain respect, and build trust when dealing with customers. 

“Customer service quality has assumed greater significance, especially in the prevailing uncertainties in the business sector. Given the high stakes that services sector holds in Dubai’s economic performance and attractiveness as a hub for retail and tourism, customer satisfaction should be a top priority for any organisation and business in the emirate,” commented Mohammed Bushanain, Executive Director, Corporate Quality & Management Excellence at DED. 

“The Dubai Service Excellence Scheme has provided retailers an efficient platform to review their customer service standards, learn from best practices and make improvements for more productive customer relations. The knowledge and value-add following from DSES will enrich overall economic activity and development in Dubai,” added Bushanain. 

The DSES is a certification primarily targeting Dubai-based businesses that have a high interface with customers and was launched with the specific intention to facilitate growth in the tourism, trade, finance and service sectors. The scheme aims to promote businesses that strive for an ever-increasing standard in customer service and boost customer confidence through high ethical behaviour. For more information on the ‘Culture of Service Excellence’ seminar, contact 04-4455833 or email Bec@dubaided.gov.ae.