DED launches website and App to facilitate daily shopping

Department of Economic Development (DED) in Dubai has launched a website and smart phone application (App) to make daily shopping easier for consumers. The website www.sallety.ae will enable consumers to browse through shelves of leading hypermarkets and stores in Dubai, compare brands and prices and make their purchase decisions from anywhere round the clock.

The first of its kind in the region, Sallety.ae is part of integrating advanced technology to enhance customer convenience and build on Dubai’s reputation as a shopping destination. The smart phone applications, available on iPhones and Android platforms, will further expand ease of access and utility of the new facility.

“The Department of Economic Development is looking at all possible service channels where we can integrate smart technology to enhance customer convenience in line with the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai to transform Dubai into an innovative m-Government. Sallety.ae will complement our efforts in this direction,” said His Excellency Sami Al Qamzi, Director General, DED.

Consumers can search by their preferred brand, price or outlet to find all options available and add items to their shopping carts online to find the net price of goods purchased. The website and App lists all major hypermarkets and their merchandise thus helping customers to plan their shopping even before visiting a store or mall.

Updates on mall-wide as well as store-wise promotions and offers will appear on the new website. Another notable feature of Sallety.ae is the option to submit consumer complaints online.

“Sallety.ae brings fast-growing Internet and mobile technology closer to our daily lives. Since the UAE has a high broadband and smart phone penetration rate Sallety.ae will be a handy shopping option for a significant section of the resident population,” remarked Omar Bushahab, Chief Executive Officer, Commercial Compliance and Consumer Protection (CCCP) sector in DED.

“The website and App helps cut down on the time people spent for shopping for grocery and other essential stuff. More important is the convenient and transparent way of shopping it offers to the price-conscious consumer. Both retailers and consumers will benefit from the new website and App,” said Bushahab.

CCCP will work closely with the retail outlets listed on Sallety.ae to update all information available on the website, including the prices of items, every week and provide accurate information to consumers. More outlets and items will also be added in due course to make the website as comprehensive as possible.

“Our objective is to make Sallety.ae a one-stop shop and virtual mall that fully respect and protect consumer rights, including their right to information and freedom of choice. Consumers now have the privilege of having all required information related to their daily shopping on their fingertips,” added Bushahab.