Deira City Centre ‘Warms Up’ to welcome leading global health and fitness provider: Fitness First

With Deira City Centre’s redevelopment enhancements well underway, mall management has announced they will soon welcome the world’s number one health and fitness club: Fitness First. Strategically located near the Deira City Centre Metro Station, the new state-of-the-art fitness facility is part of the mall’s expansion initiative which will include the renovation and addition of 55 new stores. 

George Flooks, COO, Fitness First Middle East a division of Landmark Hospitality declares, “We are excited to be opening another club under the Fitness First umbrella. This is an important part of our exciting expansion plan that is currently underway in the Middle East. Deira City Centre is centrally located, has great access to and from the Metro Station, and with such a large clientele base, we are pleased to complement the mall’s own expansion plans. At Fitness First we are committed to making the world a fitter place.”

The health club itself will span 2,000 square meters, and within the impressive facility men and women alike will be able to take advantage of our best-in-class exercise machines from industry leading manufactures.  The club will also boast internationally accredited 1:1 Personal Trainers and free group exercise classes including Body Pump, Body Combat, Body Balance and Zumba led by certified instructors. 

For those who prefer a more serene approach to exercise, complimentary yoga classes such as Hatha Yoga, Iyengar Yoga, Power Yoga, and the exclusive Dynamic Flow & Gentle Flow Yoga led by Yoga Alliance certified instructors will also be on offer. Moreover, with extensive free weights and strength areas, as well as audio and visual entertainment throughout the club, a Harvia Hidden SAUNA and elite members’ lounge, Fitness First will be a perfect escape after a hard day’s work – or shopping spree!

“We are pleased to announce the opening of Fitness First Club at Deira City Centre- the leading health and fitness brand. A Deira-first, the club reiterates the importance of the mall’s expansion and all of the beneficialenhancements that comes with it. At Deira City Centre we are constantly striving to meet our customers’ needs,“ said Fuad Al Najjar, Asset Director for Deira City Centre. Further elements of Deira City Centre’s enhancement will include a new entrance from the Metro Station, new prayer room, redevelopment of the current Jewellery and Textile Courts, and the introduction of a new bridge link to enhance the traffic circulation in the mall.”