Deira City Centre becomes the leading fashion mall of choice

Press release

Published November 21st, 2011 - 08:24 GMT

Al Bawaba

Earlier this week, eager fans surrounded Deira City Centre’s Centre Stage as they patiently waited to catch a glimpse of up and coming Bollywood star Kangana Ranaut. In celebration of the mall’s new fashion stores, Kangana greeted 20 lucky competition winners on stage – signing photographs and posing for pictures with excited fans.

Following her Meet & Greet, the Filmfare and National Film Award winner for Best Supporting Actress also carried out a six-page fashion shot for one of the region’s leading fashion magazines. Striking a pose in the latest Autumn/ Winter trends, the Bollywood beauty was dressed in brands from Deira City Centre’s new fashion offerings including Aeropostale, Tommy Hilfiger, Fred Perry, American Eagle Outfitters & Marks & Spencer, H&M, and Ted Baker.

“I can see why people love to shop at Deira City Centre. While my time here has been short, the warm reception from Mall Management and the fans has been amazing. I’ve enjoyed my time here and managed to squeeze in some shopping too in between my hectic schedule and I hope to visit this dynamic place again,” said Kangana.

Throughout the star’s appearance, the on-trend mall also announced the Grand Prize winner of Deira City Centre’s ‘Shop and Win’ promotion, with Kangana herself announcing the winner of the AED 50,000 shopping spree.

Background Information

Deira City Centre

City Centre Deira, Dubai, UAE, first opened its doors in November 1995. At the time, it virtually redefined the concept of "malls" for the region. As the first large-scale, mixed-use shopping destination, complete with retail outlets, restaurants, entertainment facilities and a hotel, City Centre Deira created an international dimension for one-stop shopping and entertainment for the Middle East, bringing it to an entirely new level.