Deliveroo and Alshaya Group Partner to Deliver Leading Global Brands to Customers in UAE and Kuwait

Deliveroo Middle East has entered into a partnership with leading international retail franchise operator Alshaya Group to make several globally recognised brands available on the Deliveroo platform across the UAE and Kuwait, including beauty, home and kids brands.  

Headquartered in Kuwait, Alshaya Group operates a diverse portfolio of world-famous brands across multiple sectors across the region. Through this partnership, more than 10 popular brands will launch on Deliveroo, spanning categories from beauty and personal care to kids, toys and homeware, further expanding the platform’s growing retail offering. 

The launch further strengthens Deliveroo’s retail proposition, giving customers seamless access to everyday essentials beyond food and groceries. 

Prashant Talwar, Director of New Verticals at Deliveroo Middle East, said: “This partnership with Alshaya Group marks an exciting step forward in our journey to bring customers even greater selection, value and convenience. By bringing a curated portfolio of globally loved brands onto Deliveroo, we are strengthening our retail proposition while continuing to evolve our offering beyond food and grocery. This is just the beginning, and we look forward to building on this partnership by introducing even more brands in the future.”

Rob Silsbury, Vice President-Marketing & eCommerce at Alshaya Group, said: “We are excited to partner with Deliveroo to bring our customers a unique way to experience our brands through a seamless and reliable delivery experience. This partnership supports our continued focus on growth, as we bring our customers even more ways to shop.” 

Customers can now shop a wide range of Alshaya’s international brands, including Boots, Bath & Body Works, NYX Professional Makeup, Mothercare, Muji, Ulta Beauty, and Dr. Vranjes, as well as Disney Store, now available for delivery exclusively through Deliveroo. This is the first phase of a wider rollout, with more brands set to join the platform.  

The partnership reflects Deliveroo’s continued investment in the Middle East and its role in supporting the region’s evolving retail and e-commerce landscape, while enabling partners to unlock new revenue streams and reach a broader customer base.

Deliveroo Plus customers will also benefit from added value through rewards and free delivery on eligible orders.