Deliveroo Launches “Full Life” Campaign in Partnership with the Social Work Society and Food Box

Driven by its deep-rooted belief in the importance of giving back to our local communities, Deliveroo is launching its “Full Life” campaign in Kuwait in collaboration with the Social Work Society and Food Box. As a pillar of the aggregator’s global Environmental, Social, and Governance (ESG) strategy, the campaign initially launched in the UK in 2021 to tackle food insecurities around the world and support local communities across Deliveroo’s markets.   

Deliveroo’s Full Life campaign allows customers to donate food relief boxes from “Food Box” on the Deliveroo app from 03 August to 31 October. All food boxes will then be delivered to the Social Work Society, whose members will assist in their distribution to communities in need. 

A variety of food boxes will be available for purchase starting from KD 4.9, giving buyers the option to choose Food Boxes to suit their budgets, and making it easier for everyone to give back. Deliveroo welcomes support from customers, noting that each curated box will include essential food ingredients such as rice, wheat, sugar, oils, canned food, pasta, lentils, and other staples.

Deliveroo riders and employees will also lend their efforts to the distribution process and play a vital role in raising awareness about the campaign, its goals, and how to get involved.

Seham AlHusaini, General Manager of Deliveroo Kuwait, commented: “As leaders in the food industry, we firmly believe in our role in ensuring and maintaining food security, especially during these challenging economic times. That is why we are launching the Full Life campaign, consolidating all our efforts to provide basic food staples for families in need.”

She added, "I am proud of our Deliveroo employees for their dedication to giving back to all members of our society. I also appreciate the support we received from our campaign partners: Food Box and the Social Work Society. Most importantly, I would like to invite our dear customers to join us in our efforts and contribute to granting food security to local families.”

“We are incredibly excited to partner with Deliveroo to deliver much-needed food supplies to our local communities,” said May Al Tararwah at the Social Work Society. “Food insecurity is a daily struggle for families around the world; with Deliveroo’s Full Life campaign, we are glad to be doing our part to support communities in need — one food relief box at a time.” 

“Since our inception, Food Box has remained committed to making it easy for everyone to give back to the communities they know and love. We are proud to partner with Deliveroo to give their customers the option to choose from various food boxes of different sizes, prices, and ingredients — all with the ultimate goal of reaching vulnerable communities and doing our part to end food insecurity,” said Mohammad Al Salem at Food Box.

To contribute to Deliveroo’s latest campaign and to deliver food items to those in need, customers can donate a food box through “Food Box” on the Deliveroo apply by visiting this page:

https://deliveroo.com.kw/en/brands/food-box