Dell EMC Enables Businesses for Success in the Age of Digital Disruption

Press release
Published March 29th, 2018 - 07:36 GMT
Mohammed Amin, Senior Vice President Middle East, Turkey, & Africa, Dell EMC
Mohammed Amin, Senior Vice President Middle East, Turkey, & Africa, Dell EMC

Dell EMC today hosted its Executive Summit – ‘Expect Moore’ – for business leaders in the Middle East, Turkey, and Africa region at the InterContinental Budapest in Hungary. At this event, Dell EMC provided a blueprint for digital success and insight into how transformation initiatives can positively impact business results and functions such as growing revenue, improving products and services, and the speedier introduction of new offerings to the market.

The dawn of the ‘Internet of Everything’, widely referred to as the next industrial revolution, is transforming the way businesses across industries operate. According to the Digital Transformation Index study commissioned by Dell Technologies, over half (52%) of respondents have already experienced significant disruption to their industries as a result of digital technologies, and 78% of respondents consider digital start-ups as a threat, either now or in the future. The impact of disruption on maintaining a competitive advantage is quite significant today, as 62% of respondents have seen new competitors in their industries as a result of digital technologies and initiatives, adding to the pressure on established companies to remain competitive.

The Dell EMC Executive Summit opened with a welcome note from Mohammed Amin, Senior Vice President – Middle East, Turkey, & Africa, Dell EMC, followed by the keynote by Geoffrey A. Moore, renowned author, speaker, and advisor, whose work is focused on the market dynamics surrounding disruptive innovations. The event also hosted several sessions including a practical guide to making digital transformation real, a closer look at the smart cities of the future, the path to artificial intelligence, and security transformation for a digital era, among others.

Executive quote(s):

Mohammed Amin, Senior Vice President, Middle East, Turkey, & Africa, Dell EMC

“The next industrial revolution is already here. Two-thirds of businesses worldwide may be at risk of losing significant market share and market value over the next three to five years, being made obsolete by more agile and technologically-superior competitors. This data either translates into an opportunity or threat depending on the advancement of the organisation’s digital transformation journey. At Dell EMC, we believe that this monumental change is rich with opportunity, but, for these businesses to play a role in this next industrial revolution, they must take the necessary steps to transform digitally, which are crucial to success in this competitive age.”  

Dell EMC

Dell EMC, a part of Dell Technologies, enables organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies.  This provides a trusted foundation for businesses to transform IT, through the creation of a hybrid cloud, and transform their business through the creation of cloud-native applications and big data solutions.  Dell EMC services customers across 180 countries – including 98% of the Fortune 500 – with the industry’s most comprehensive and innovative portfolio from edge to core to cloud.

Background Information


Dell empowers countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust us to deliver technology solutions that help them do and achieve more, whether they’re at home, work, school or anywhere in their world. Learn more about our story, purpose and people behind our customer-centric approach.

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