Dhofar Automotive Successfully Completes 11th Edition of the Jeep Jamboree

Press release
Published January 2nd, 2020 - 10:58 GMT
Dhofar Automotive Successfully Completes 11th Edition of the Jeep Jamboree
During the event
Over 200 participants joined the three-day convoy across the desert

The 11th edition of Oman’s favourite Jeep four-wheel-drive adventure, more popularly known as the ‘Jeep Jamboree’, saw a convoy of more than 100 Jeep Wranglers and over 200 participants, taking on the challenging and thrilling adventure through the Sharqiya sands. The three day adventure, which took place from December 19 -21, was organised in collaboration with Guide Oman.

The event kicked off with a speech delivered by Hani Mohammad Al Zubair, Chairman of Dhofar Automotive, during which he welcomed the participants and highlighted the increasing number of the Jeep customer base year-on-year. He noted that this was a sign of the subsequent growth of the brand in the local market, marking the further success of Jeep’s journey in the Sultanate.

Commenting on the desert adventure, Biju Luckose, Marketing Manager at Dhofar Automotive noted, “At Dhofar Automotive, we like to engage with our valued customers by encouraging them to join in these hugely popular desert adventures, and the Jeep Jamboree has really grown in popularity in Oman over these past few years. It is an amazing adventure, allowing participants to drive 4WD Jeep Wrangler models across sand dunes to enhance their driving skills, alongside discovering the true off-road potential of their vehicle. When organising the adventure, we ensure that it suits all levels of driving experience and offers a fun and enjoyable experience to everyone.”

The event organised by Dhofar Automotive, the official dealer for Jeep in the Sultanate, and sees the convoy travel hundreds of kilometres through challenging terrains while it takes in the spectacular beauty of the Sharqiya region.

“The Jeep Jamboree has seen major growth over the years, with more Jeep owners actively participating in this annual event each year. It has been a pleasure for my team to guide the convoy through the A’Sharqiyah Sands right from its very first edition; and I look forward to continue doing so for the foreseeable future,” added Rebecca Mayston, Manager from The Guide Oman.

A full range of Jeep Wrangler models are available at Dhofar Automotive showrooms across the country. For more information on Dhofar Automotive please visit www.dhofarautomotive.com or call+968 2458 4530.

Background Information

Dhofar Automotive Company

Established in 2010 as a joint venture between The Zubair Automotive Group and Shanfari Automotive, Dhofar Automotive is an authorised distributor for Chrysler, Dodge, Jeep, RAM, Fiat, Fiat Professional, Alfa Romeo, and Mopar brands in Oman. 

Over the past seven years, Dhofar Automotive has built a strong reputation for its total commitment to deliver innovative and exceptional customer service in both sales and after sales. Continuing to invest heavily on network expansion and facility enhancement, the company today sports six showrooms and nine service stations across the county, placing itself as amongst the strongest dealership networks in the country.

Supported by Fiat Chrysler Automobiles Middle East and backed by the iconic personalities of its eight distinct brands, Dhofar Automotive continues to secure a healthy market share for each brand it represents. The company’s ultimate goal however, has always been to become a trusted lifetime partner for each and every one of its customers.

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