DIB supports Dubai’s vision of becoming the Happiest City in the World

Dubai Islamic Bank (DIB), the largest Islamic bank in the UAE, is firmly positioned to play a key role in one of Dubai’s strategic ‘Smart City’ initiatives, the Happiness Meter. The initiative was launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, to interactively gain an immediate assessment of the level of satisfaction and therefore, the level of “Happiness” of Dubai’s citizens, residents and visitors.   

DIB has successfully implemented the Happiness Meter across the Bank’s 34 branches in Dubai through smart tablets that were placed on standing podiums. Customers walking into one of DIB’s participating branches are invited to take part in a brief survey giving them an opportunity to provide near simultaneous feedback on the quality and “feel” of the interaction in a highly simplified and convenient manner. Based on the data collected from Happiness Meters touchpoints, an analytical dashboard is provided to track happiness levels of DIB customers in real-time.

Commenting on this initiative, Dr. Adnan Chilwan, Group Chief Executive Officer of Dubai Islamic Bank said, “Our Retail franchise has been growing steadily over the last decade. With more than 1.7 million customers banking with us today, a number that is growing by around 10% year on year, it is imperative that retention gets as much focus, perhaps even more than acquisition.”

“Customers want simplicity, convenience, ease and a general good feel when they interact with any service provider.” He said. “No wonder then that the Government of Dubai, a place undoubtedly viewed as one of the most progressive in the world, is focused on what can only be described as an apt amalgamation of everyone’s wants and desires – Happiness.”

Dr. Chilwan further added: “Brick and mortar approach to access and interact with existing and potential customers is fast becoming ineffective and redundant. Technology and innovation are critical for a sustainable future and we, at DIB, will continue to innovate as we embrace the emirate’s ambition to become the happiest city in the world.”  

Talking about the progress achieved by Dubai in boosting the level of happiness, H.E. Wesam Al Abbas Lootah, CEO of Smart Dubai Government Establishment, said: "We are determined to fulfill the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make happiness and positivity a fait accompli in Dubai to the satisfaction of all its inhabitants. We are also reinforcing citywide ways of collaboration and partnership with leading private sector entities to raise the level of happiness in all walks of life in Dubai."

Lootah added: "Our partnership with Dubai Islamic Bank is aimed at supporting Smart Dubai initiative to boost the level of happiness of Dubai's population. We are aware how essential the bank sector is for Dubai inhabitants and consequently collaboration with such leading banks as Dubai Islamic Bank will contribute to fulfilling the vision of our prudent leadership for making Dubai the smartest and happiest city on earth."

Commenting on this initiative, Sanjay Malhotra, Chief of Consumer Banking of Dubai Islamic Bank said: “Smart Dubai’s ultimate goal is the happiness of the city’s people. In line with this initiative, we are dedicated to supporting the vision of the UAE Government by effectively measuring the happiness of our customers through technological innovation. Maintaining exceptional levels of customer service is an essential component of DIB’s business strategy and this initiative also gives DIB an opportunity to better understand the feedback of the Bank’s customers in order to best serve them.”