Dubai Silicon Oasis Authority (DSOA), the regulatory body for Dubai Silicon Oasis (DSO), the integrated free zone technology park, in partnership with Imdaad, a leading provider of integrated facilities, environment, and energy management solutions in the GCC region, recently hosted the ‘Be’ati School Programme at the DSO based Indian International School (IIS).
Be’ati, which means ‘My Environment,’ is Imdaad’s flagship corporate social responsibility initiative that was rolled out in 2009. Since then, the programme has been visiting schools in the UAE to host quizzes, short films and competitions for raising awareness on the significance of a sustainable environment. As part of the initiative, concepts such as waste segregation at source, recycling, reducing carbon emissions, and preserving natural resources to make the earth a clean and green planet are given particular emphasis. Imdaad has set a target of educating and transforming more than 30,000 school children into active partners of environment preservation for the benefit of future generations.
The latest edition of the green campaign was conducted in two sessions and included tailor-made fun activities for more than 500 students from Grades 3 and 4 of the Indian International School. Through interactive presentations, Imdaad and DSOA illustrated the benefits of environment-friendly practices and a green lifestyle. Khaddour, the fun-loving leaf character and the mascot of Be’ati was also present to encourage and motivate the children to adopt eco-friendly ways including recycling as a daily practice.
Commenting on this initiative, Eng. Khalil Shalan, Senior Vice President – Operations & Facilities at Dubai Silicon Oasis Authority, said: “We congratulate Imdaad for organizing the fun and educational sessions at the Indian International School that underlined the importance of maintaining a green and clean environment. DSOA strongly supports eco-initiatives in line with its CSR strategy that is based on three comprehensive pillars – the environment, human capital, and community. As part of this priority, we are committed to supporting entities such as Imdaad to increase young people’s awareness of environmental and sustainability practices. We are confident that such inspiring initiatives will help children assume ownership of preserving the natural resources within their communities, and eventually take on more vital roles as responsible citizens.”
Jamal Abdullah Lootah, CEO, Imdaad, said: “As a leading entity for the management of facilities, environment and energy, Imdaad considers it a personal responsibility to launch environmental initiatives. The Be’ati School Programme is our flagship campaign that teaches school children about the importance of environmental sustainability. We extend our gratitude to DSOA for partnering with us in organizing this outreach campaign at the Indian International School. We also commend the school’s management for supporting our cause and enabling us to relay the public welfare message to their students. The sessions gave us an opportunity to interact with the young leaders of tomorrow. Their enthusiasm clearly indicated their resolve to play valuable and participatory roles in preserving our precious environment.”