du’s mobile broadband network classified as the best in the Middle East and Africa by a British consulting firm

du is proud to announce that it has been ranked the best overall mobile broadband network of the Africa and Middle East Region carriers. This is according to results of a recent study done by ARCchart, an independent research and consulting firm focusing on all aspects of the wireless communications sector.

The study used a carrier performance matrix to determine the best overall performance across four metrics. Of all AME carriers examined, du has the best overall mobile broadband network, based on data speed and latency measurements, taken using a specialised smartphone application.

“We are proud of our network achievements to date, and the recent announcement by ARCchart is an endorsement that we are moving in the right direction to give our customers a superior mobile broadband experience,” said Osman Sultan, CEO, du. “This is a significant recognition for us, considering that many carriers are aggressively investing in networks which can consistently and reliably deliver robust data performance to their customers.”

From day one we knew that mobile broadband would grow to become the essence of our customers’ lives and a vital part of our core offerings. We have invested heavily in providing the best possible experience to our customers, so that they can enjoy seamless online interactions no matter where they are at home, in the office, or on the go.”

Since its launch in 2007, du has invested more than AED7 billion in its network infrastructure. Its many advances over the years have led to its customers being the first in the UAE and, in some cases, amongst the first in the world – to enjoy new network technologies. With the launch of the UAE’s first (and sixth globally) 42Mbps mobile broadband network, du proved that it put the customers’ desire for ever-faster speeds first. du was also the first telecom service provider in the UAE to launch HSPA+ (4G) network.