du launches Business Advantage Plan – a business mobile plan for SMEs that keeps getting powerful every year

As the pioneer in providing innovative telecom solutions designed around SMEs in the UAE, du understands the two most important needs of business customers – value for money and reliability. With the launch of Business Advantage Plan, a first-of-its-kind plan in the world for SMEs, the company’s feature packed mobile plans just got even better! SMEs can subscribe to Business Advantage Plan to enjoy 5 years of incremental benefits, price transparency including lower monthly fees, more national and international minutes, and above all providing a commitment to the SME Customers ‘ The longer you stay, the less you pay’ !

With Business Advantage Plan, SME customers get even more benefits from their monthly spend and the benefits only keep increasing over time. Every year the benefits on each of the Business Advantage Plan (100,200 and 400) keep increasing and at the same time the SME customers’ monthly fee keep reducing thereby lowering their telecom spend year after year automatically. The benefits of Business Advantage Plan include year on year for 5 years- lower monthly fee, more national minutes, more international minutes, more national SMS, more international SMS, more data allowance, within the customer’s specified Closed User Group. Even better, the discounted rates at the end of year 5 stay increase from 50% to 70%! This clearly is a unique offering from du which will gain a lot of traction with their existing SME customer base and also with the new customers who would love to move to this plan.

“Business Advantage Plan is the ultimate loyalty rewards scheme for SME customers – it just keeps getting better, empowering our SME customers more than before. It is an indispensable tool that business can’t do without. By opting for Business Advantage Plan, SME owners will be making an informed decision of going with a plan that understands their needs and offers them maximum value,” said Fahad Al Hassawi, Chief Commercial Officer, du.

That’s not all. Business Advantage Plan is a sound choice for customers with an existing Business Super Plan who can subscribe to it completely free of charge, by sending an SMS “BA” to 1244.