du CEO speaks at GSMA Mobile 360 Series Middle East

Press release

Published October 14th, 2014 - 06:09 GMT

Al Bawaba

Osman Sultan, CEO, du, addressed the GSMA Mobile 360 Series Middle East during GITEX 2014.

Delivering the keynote speech on the first day of Mobile 360 Series, Sultan said that “smart living has played a key role through generations. Only the definition of ‘smart’ has changed as enablers have moved from ‘unshared certainties’ of the past, where each industry functioned independently, to the integrated world of today, where the customer is king.”

He predicted that: “Tomorrow’s innovation will be driven by the necessity and pressure to change according to customer demands. An environment for exploring inquiries and accidental discoveries will be the governing factors for driving economic activity in the future.”

In order for this to be commercially viable, “the need of the hour is to host dialogue between telcos, to build business models and join hands beyond geographical boundaries to work in the mobile ad revenue space.”

The GSMA Mobile 360 Series – Middle East conference is exploring key challenges and opportunities applicable in all markets. Now in its second year, the conference is co-located with GITEX and provides an opportunity to distinguished regional industry stakeholders from both developed and emerging markets to share their experiences and further the development of mobile broadband.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.