du caller tunes gets even better, with the launch of the UAE’s first Song Search enhancement!

Press release

Published September 24th, 2012 - 07:24 GMT

Further enriching its customer experience, du is the first telecom in the UAE to launch Song Search, a voice-based enhancement. Song Search makes searching for caller tunes even more impressive: customers just need to say the name of their desired tune, and the intelligent feature narrows down the results for a quicker, easier and more convenient selection process.

“We endeavour to bring our customers the very best and latest services that make the little things they do even more convenient. With our caller tunes subscription being so popular, we were eager to introduce this unique search to facilitate easier content discovery. Song Search is revolutionary, and we are proud to be the first telecom in the UAE to offer this feature to our customers,” said Farid Faraidooni, Chief Commercial Officer, du.

The unique feature can be accessed through du’s IVRS, by calling 156 from a du mobile (call browsing charges are 0.005fils per second). Clear instructions will direct the customers to an open-ended search, from which they need to say the name of the song or movie they wish to find. Song Search then narrows down the thousands of caller tunes in the database to find likely results, from which the customer can select his caller tune.

Charges of AED5 apply for selecting a song, and an AED5 subscription fee is applicable for non-Caller Tune subscribers.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.