du launches 0529 as new prefix code number in the first quarter of 2012

Press release

Published December 28th, 2011 - 11:30 GMT

du will launch a new mobile prefix (052) with the digital hierarchy (9), during the first quarter of 2012. The new prefix code number (052) was granted by the Telecommunications Regulatory Authority (TRA). The addition of the (0529) series will open up one million extra lines to du’s new mobile customers.

“We would like to thank the TRA for granting us the new prefix code number, which is an essential addition for us to face the increasing demand on du’s mobile services. With the addition of (0529), we can continue to expand our active customer base that reached over five million mobile subscriptions,” said Farid Faraidooni, Chief Commercial Officer, du. “This will add approximately one million new lines, which will support customers’ demand for about six months based our observation of buying trends over the past months. This comes as a result of the high demand on our attractive mobile offers and services which consumed 80% of the existing prefix 055”.

More digital hierarchies under the (052) access code will be opened in the future as need calls to continue to cater to the ever-increasing demand for du’s value for money mobile services.

Background Information

Emirates Integrated Telecommunications Company (du)

Ever since we opened for business in 2006, we have worked hard to enhance and expand our bouquet of services in an industry that is at the heart of economic and social transformation. Bringing people and businesses together is what we do best, offering mobile and fixed telephony, broadband connectivity and IPTV services to people, homes and businesses all over the UAE. We also provide carrier services, a data hub, internet exchange facilities and satellite services for broadcasters.